Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling (Paperback) (ISBN-13: 9780730388517)

Improve customer and employee loyalty with your brand stories

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.

Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to:

• Connect with your customers in a more authentic way
• Increase the engagement of your employees
• Make decisions based on your company values and purpose
• Have a stronger presence online by sharing great stories
• Take control of your brand and reputation for greater success

Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.