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America's health crisis isn't red or blue-it's personal. Rising chronic illness, exhausted kids, endless prescriptions, and skyrocketing costs affect every family. But across the country, a new health populism is taking root: parents reforming school lunches, coaches protecting teen sleep, mayors rewriting vending contracts, veterans leading rucks, and nurses deprescribing pills.
MAHA is the field guide to this unexpected, cross-partisan movement. Through vivid stories-from diners reformulating chili, to towns tackling toxic chemicals, to coalitions bridging ranchers and gardeners-Cody Churchwell maps a practical path forward.
You'll discover:
Why ultra-processed foods and "a pill for every ill" became the norm-and how communities are breaking free.
How digital wellness policies are helping families and teams reclaim attention, sleep, and connection.
The truth about chemicals in our water, food, and homes, and how local action is driving national momentum.
The surprising coalitions-pastors, libertarians, teachers, veterans-who are rewriting the rules together.
Policy and market levers that reward healthier defaults without forcing culture wars.
MAHA offers hope, evidence, and a practical roadmap for healthier families, schools, workplaces, and towns. It's not about ideology. It's about food, sleep, focus, freedom-and the America we could build, together.
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Take 20% off your first order
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