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When done well, Google Shopping provides e-commerce retailers with the most profitable marketing channel available today. However, advertising with Google Shopping has many moving parts including creating and uploading products to Google Merchant Center, managing products inside the Google Ads interface, and optimizing your account results based on historical data. The complexity of Google Shopping creates many poorly managed and underperforming accounts leaving vast opportunities for those that can create well-run and optimized Google Shopping campaigns.
Packed with strategies and step-by-step instructions, this book delivers the knowledge needed for those wanting to properly setup, optimize and profit using Google Shopping to advertise for years to come.
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