Make Marketing M.O.V.E.: The MBA-to-Boardroom Guide to Modern Marketing, Revenue Growth, AI, and Leadership (Paperback) (ISBN-13: 9798187302796)

Marketing should do more than create activity. It should create movement.

Modern marketing teams are expected to understand customers, build trust, support sales, use AI responsibly, and prove their contribution to revenue. Yet many teams remain trapped in posts, campaigns, tools, meetings, and reports without clear strategic direction or measurable business impact.

Make Marketing M.O.V.E. is a practical guide for MBA students, marketers, managers, founders, and business leaders who want to connect marketing strategy with execution, revenue growth, and leadership expectations.

Built around the M.O.V.E. framework:

• Market Understanding - identify customer needs and market opportunities
• Offer & Positioning - develop offers and brand positioning that matter
• Visibility & Value Communication - create demand through useful and relevant communication
• Execution & Evidence - align teams, measure performance, and prove business impact

Inside this book, you will learn how to:

• Connect market research with campaign decisions
• Apply digital marketing, demand generation, CRM, analytics, and marketing operations
• Use AI with sound judgment instead of following tools blindly
• Align marketing with sales, RevOps, and revenue goals
• Communicate results in the language of managers and leadership teams

Combining classroom foundations with practical corporate execution, this book helps readers move from scattered activity to focused, measurable marketing progress.

Marketing should not simply exist. Marketing should move.