Make What You Say Pay! (Paperback) (ISBN-13: 9781450583879)

Metaphor is a communication tool as old as Aristotle and as modern as the Internet-and it's the hallmark of successful communicators from Steve Jobs to President Obama. In Make What You Say Pay , Anne presents 50+ business stories of how this technique was used to melt resistance, simplify complexity, build loyalty, and close deals. Concise, clear and with a dash of wit, Make What You Say Pay shows how to integrate metaphors strategically into your world to get results. Stories range from the lawyer who won millions of dollars with a metaphor, to the ad executive who changed groupthink, to a U.S. President who finessed a ticklish situation with metaphor. What you say matters, and in Make What You Say Pay , you'll discover how metaphor mastery leads to a competitive edge, higher visibility, and a stronger bottom-line.

Author: Anne Miller
ISBN-10: 1450583873
ISBN-13: 9781450583879
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/14/2010
Pages: 164
Format: Paperback
Weight: 0.50lbs
Size: 9.02h x 5.98w x 0.35d