Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Making Ads Pay (Paperback) (ISBN-13: 9780486486017)

Vendor: John Caples
Product type: Books
Format: Paperback
$14.95
$14.95
$14.95
Subtotal: $14.95
Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Making Ads Pay

$14.95
Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Making Ads Pay

$14.95
Format: Paperback
Description
Description
x
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

Author: John Caples
ISBN-10: 048648601X
ISBN-13: 9780486486017
Publisher: Dover Publications
Language: English
Published: 10/20/2011
Pages: 256
Format: Paperback
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
By John Caples
By John Caples
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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

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