Making Ads Pay: Timeless Tips for Successful Copywriting (Hardcover) (ISBN-13: 9781638231288)

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author: John Caples
ISBN-10: 1638231281
ISBN-13: 9781638231288
Publisher: www.bnpublishing.com
Language: English
Published: 02/08/2013
Pages: 258
Format: Hardcover
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d