Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling Program (MP3 CD) (ISBN-13: 9798200574162)

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a World-Class Third-Party Selling Program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up--this book has been written with you in mind.

Author: Liam Gerrard, Marcus Cauchi, David Davies
ISBN-10: 8200574164
ISBN-13: 9798200574162
Publisher: Gildan Media Corporation
Language: English
Published: 08/04/2020
Format: MP3 CD
Weight: 0.20lbs
Size: 6.70h x 5.30w x 0.60d