Making Sense of Business Reference: A Guide for Librarians and Research Professionals (Paperback) (ISBN-13: 9780838910849)

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.

Author: Celia Ross
ISBN-10: 083891084X
ISBN-13: 9780838910849
Publisher: ALA Editions
Language: English
Published: 05/31/2012
Pages: 176
Format: Paperback
Weight: 0.61lbs
Size: 9.00h x 6.00w x 0.43d

Review Citation(s):
Voice of Youth Advocates 02/01/2013
Choice 04/01/2013