Making sense of social media ROI: A short guide focused on sales, marketing and strategy (Paperback) (ISBN-13: 9781495394027)

Social media ROI is the most discussed topic around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. Please note, this is not a how-to guide containing a list of metrics. Instead, this may be seen as your first stepping stone for understanding the financial return of social media.

Author: F. Marco-Serrano
ISBN-10: 1495394026
ISBN-13: 9781495394027
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 02/10/2014
Pages: 34
Format: Paperback
Weight: 0.14lbs
Size: 9.02h x 5.98w x 0.08d