Making the News: A Guide for Activists an Nonprofits (Paperback) (ISBN-13: 9780813340951)

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described.

Author: Jason Salzman
ISBN-10: 0813340950
ISBN-13: 9780813340951
Publisher: Basic Books
Language: English
Published: 07/10/2003
Pages: 304
Format: Paperback
Weight: 0.79lbs
Size: 8.48h x 5.52w x 0.87d