Making Words Work: A Practical Guide To Writing Powerful Content (Paperback) (ISBN-13: 9780228870074)

Making Words Work will help you:

• Strengthen your creativity and gain confidence in your writing skills.
• Plan, research, and organize properly, so you can write faster and easier.
• Create a first draft that already has a bit of style and substance.
• Use easy editing techniques to elevate the quality of your content.
• Write smarter instead of harder, and truly enjoy your work.

If you see yourself in one of these descriptions, you've come to the right place. Making Words Work is for:

• Copywriters and content writers who want practical advice from someone who has been in the trenches for a long time. You'll learn how to up your game, polish your work, and avoid occupational hazards, like writer's block and burnout.
• Business owners who write content for themselves and want to do it well. You'll learn the basics of writing online and how to build brand authority using words.
• Folks who have personal projects on the go, like blogs or books, and want to develop a strong voice, tell stories well, and build a community of readers. You'll learn how to match your tone and style to online formats, and how to get more eyeballs on your content.
• Business leaders who pay others for words and want to learn what high-quality, effective content looks like. You'll learn what elevates powerful writing from space filler. This makes it easier to tell people what you want and judge the value of what you get.

"A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with a liberal dose of humour and charm." - Craig Brown, MBA and Author of The Lean Recruiting Toolkit

"Making Words Work is more than just a compilation of writing tips. It's warm-hearted advice and support, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!" - Darren Mitchell, Entrepreneur and Best-Selling Author of Be the Bank and Infinite Banking for Real Estate Investors

"Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what a fun, easy readit was. Really enjoyed this book and will be revisiting to keep me on track!" - Sara Phelan, Small Business Growth Strategist, Business Coach