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Malort: The Redemption of a Revered and Reviled Spirit (Paperback) (ISBN-13: 9780914091677)
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Josh Noel
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Books
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Description
xMalt may be the worst thing you'll ever taste.
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of Malt: we keep going back for more. For nearly a hundred years, we've gone back.
Jeppson's Malt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
Malt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malt.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's Malt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
Malt isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.
Author: Josh Noel
ISBN-10: 0914091670
ISBN-13: 9780914091677
Publisher: Chicago Review Press
Language: English
Published: 09/03/2024
Pages: 272
Format: Paperback
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of Malt: we keep going back for more. For nearly a hundred years, we've gone back.
Jeppson's Malt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
Malt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malt.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's Malt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
Malt isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.
Author: Josh Noel
ISBN-10: 0914091670
ISBN-13: 9780914091677
Publisher: Chicago Review Press
Language: English
Published: 09/03/2024
Pages: 272
Format: Paperback
By Josh Noel
xJosh Noel is the author of Barrel-Aged Stout and Selling Out. He wrote about beer and travel for the Chicago Tribune for over a decade; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.
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