Management and Marketing at Beringer Vineyards and Wine World, Inc.: Oral History Transcript / 199 (Paperback) (ISBN-13: 9781176217492)

This oral history transcript documents the management and marketing strategies employed at Beringer Vineyards and Wine World, Inc. Offering insights into the operations of two significant entities within the wine industry, the transcript provides valuable perspectives on business practices, challenges, and innovations during the specified period. Researchers and students of business history, marketing, and the wine industry will find this document a useful primary source. This oral history features interviews with Lisa Jacobson and Michael Moone.

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