Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Paperback) (ISBN-13: 9781799872665)

Vendor: José Duarte Santos
Product type: Books
Format: Paperback
$190.00
$190.00
$190.00
Subtotal: $190.00
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

$190.00
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

$190.00
Format: Paperback
Description
Description
x
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--

Author: José Duarte Santos
ISBN-10: 1799872661
ISBN-13: 9781799872665
Publisher: Business Science Reference
Language: English
Published: 08/02/2021
Pages: 380
Format: Paperback
Weight: 1.45lbs
Size: 10.00h x 7.00w x 0.78d

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