Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e (Paperback) (ISBN-13: 9780471475774)

Vendor: Lendal H. Kotschevar
Product type: Books
Format: Paperback
$151.95
$151.95
$151.95
Subtotal: $151.95
Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e

$151.95
Management by Menu 4e by Kotschevar, Lendal H.

Management by Menu 4e

$151.95
Format: Paperback
Description
Description
x
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.



Author: Lendal H. Kotschevar, Diane Withrow
ISBN-10: 0471475777
ISBN-13: 9780471475774
Publisher: Wiley
Language: English
Published: 08/01/2007
Pages: 432
Format: Paperback
Weight: 1.59lbs
Size: 9.18h x 7.54w x 0.93d
By Lendal H. Kotschevar
By Lendal H. Kotschevar
x

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.

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