Management Decision-Making, Big Data and Analytics (Hardcover) (ISBN-13: 9781526492012)

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.


Author: Simone Gressel, David Pauleen, Nazim Taskin
ISBN-10: 1526492016
ISBN-13: 9781526492012
Publisher: Sage Publications Ltd
Language: English
Published: 01/21/2021
Pages: 336
Format: Hardcover
Weight: 1.62lbs
Size: 9.61h x 6.69w x 0.81d