Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Paperback) (ISBN-13: 9780805815528)

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

Author: Robert L. Heath
ISBN-10: 080581552X
ISBN-13: 9780805815528
Publisher: Routledge
Language: English
Published: 06/01/1994
Pages: 316
Format: Paperback
Weight: 1.17lbs
Size: 8.34h x 5.86w x 0.81d