Managing Business in a Multi-Channel World: Success Factors for E-Business (Hardcover) (ISBN-13: 9781591406297)

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Author: Timo Saarinen
ISBN-10: 1591406293
ISBN-13: 9781591406297
Publisher: Idea Group Publishing
Language: English
Published: 04/30/2005
Pages: 370
Format: Hardcover
Weight: 1.98lbs
Size: 10.40h x 7.34w x 0.96d