Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies (Hardcover) (ISBN-13: 9781466636316)

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Author: Riyad Eid
ISBN-10: 1466636319
ISBN-13: 9781466636316
Publisher: Business Science Reference
Language: English
Published: 03/31/2013
Pages: 428
Format: Hardcover
Weight: 2.65lbs
Size: 11.10h x 8.70w x 1.10d