Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions by Dodds, Bill

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions (Paperback) (ISBN-13: 9780761826316)

Vendor: Bill Dodds
Product type: Books
Format: Paperback
$110.00
$110.00
$110.00
Subtotal: $110.00
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions by Dodds, Bill

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

$110.00
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions by Dodds, Bill

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

$110.00
Format: Paperback
Description
Description
x
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

Author: Bill Dodds
ISBN-10: 0761826319
ISBN-13: 9780761826316
Publisher: University Press of America
Language: English
Published: 08/25/2003
Pages: 356
Format: Paperback
Weight: 1.16lbs
Size: 8.92h x 6.02w x 1.03d
By Bill Dodds
By Bill Dodds
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William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.

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