Managing Diversity, Innovation, and Infrastructure in Digital Business (Paperback) (ISBN-13: 9781522587972)

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Author: Nilanjan Ray
ISBN-10: 1522587977
ISBN-13: 9781522587972
Publisher: Business Science Reference
Language: English
Published: 12/18/2018
Pages: 312
Format: Paperback
Weight: 1.20lbs
Size: 10.00h x 7.00w x 0.65d