Managing Foreigness: maximizing benefits, minimizing obstacles across borders (Paperback) (ISBN-13: 9781975910051)

Managing Foreignness - is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness - the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies' managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies' managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.

Author: Lidiya Asenova Daskalova
ISBN-10: 1975910052
ISBN-13: 9781975910051
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/21/2017
Pages: 126
Format: Paperback
Weight: 0.39lbs
Size: 9.00h x 6.00w x 0.27d