Managing Green Issues by Curtin, T.

Managing Green Issues (Hardcover) (ISBN-13: 9780230500037)

Vendor: T. Curtin
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Managing Green Issues by Curtin, T.

Managing Green Issues

$54.99
Managing Green Issues by Curtin, T.

Managing Green Issues

$54.99
Format: Hardcover
Description
Description
x
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Author: T. Curtin
ISBN-10: 023050003X
ISBN-13: 9780230500037
Publisher: Palgrave MacMillan
Language: English
Published: 10/13/2006
Pages: 208
Format: Hardcover
Weight: 1.08lbs
Size: 9.36h x 6.48w x 0.71d
By T. Curtin
By T. Curtin
x
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

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