Managing Money, Measurement and Marketing in the Allied Health Professions (Paperback) (ISBN-13: 9781846191985)

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

Author: Robert Jones, Fiona Jenkins
ISBN-10: 184619198X
ISBN-13: 9781846191985
Publisher: CRC Press
Language: English
Published: 08/25/2010
Pages: 328
Format: Paperback
Weight: 1.20lbs
Size: 9.69h x 6.85w x 0.69d

Review Citation(s):
Reference and Research Bk News 02/01/2011 pg. 275