Managing Networks in International Business (Hardcover) (ISBN-13: 9782881245053)

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

Author: M. Forsgren,J. Johanson
ISBN-10: 2881245056
ISBN-13: 9782881245053
Publisher: Routledge
Language: English
Published: 01/14/1992
Pages: 272
Format: Hardcover
Weight: 1.24lbs
Size: 9.21h x 6.14w x 0.69d