Managing Radio (Paperback) (ISBN-13: 9781445223124)

Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.

Author: Caroline Mitchell,Brian Lister,Tony O'Shea
ISBN-10: 1445223120
ISBN-13: 9781445223124
Publisher: Lulu.com
Language: English
Published: 01/14/2010
Pages: 352
Format: Paperback
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.73d