Managing Service Firms: The Power of Managerial Marketing by Skålén, Per

Managing Service Firms: The Power of Managerial Marketing (Paperback) (ISBN-13: 9781138864122)

Vendor: Per Skålén
Product type: Books
Format: Paperback
$24.99
$24.99
$24.99
Subtotal: $24.99
Managing Service Firms: The Power of Managerial Marketing by Skålén, Per

Managing Service Firms: The Power of Managerial Marketing

$24.99
Managing Service Firms: The Power of Managerial Marketing by Skålén, Per

Managing Service Firms: The Power of Managerial Marketing

$24.99
Format: Paperback
Description
Description
x
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

Author: Per Skålén
ISBN-10: 1138864129
ISBN-13: 9781138864122
Publisher: Routledge
Language: English
Published: 02/27/2015
Pages: 198
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
By Per Skålén
By Per Skålén
x

Per Skålén is Associate Professor of Business Administration at the Service Research Center, Karlstad University, Sweden. He is the co-author of Marketing Discourse - A Critical Perspective (with Martin Fougére and Markus Fellesson), also published by Routledge.

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