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World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.
Rajat Kanti Baisya is an accomplished business consultant and has held senior leadership positions in large companies and served on the boards of many public sector undertakings and multinationals. He has worked as Professor and Head of Department of Management Studies at IIT Delhi and has taught in reputed international business schools, such as ENPC (France) and NPU (China), among others.
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