Market audit and analysis by Lorat, Nicole

Market audit and analysis (Paperback) (ISBN-13: 9783640438891)

Vendor: Nicole Lorat
Product type: Books
Format: Paperback
$37.90
$37.90
$37.90
Subtotal: $37.90
Market audit and analysis by Lorat, Nicole

Market audit and analysis

$37.90
Market audit and analysis by Lorat, Nicole

Market audit and analysis

$37.90
Format: Paperback
Description
Description
x
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: B (Credit), language: English, abstract: This report uses an anonymous company which is looking at the process of conducting a complex marketing audit to provide information for corporate planning, identifying external factors influencing its commercial performance and ensuring the use of effective strategies to promote its products, markets and distribution channels in a complex and diversified market place. This report is to help the organisation evaluate the most appropriate analysis tools. It therefore looks at the micro and macro environment, the role of marketing information and research, critical assessments of analytical tools such as PESTEL, Porter's five force analysis, SWOT analysis and Boston Matrix.

Author: Nicole Lorat
ISBN-10: 3640438892
ISBN-13: 9783640438891
Publisher: Grin Verlag
Language: English
Published: 10/04/2009
Pages: 20
Format: Paperback
Weight: 0.12lbs
Size: 10.00h x 7.00w x 0.04d

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