Market-Based Management: Strategies for Growing Customer Value and Profitability by Best, Roger

Market-Based Management: Strategies for Growing Customer Value and Profitability (Paperback) (ISBN-13: 9780130387752)

Author: Roger Best
Product Type: Books
Format: Paperback
$233.32
$233.32
$233.32
Subtotal: $233.32
Market-Based Management: Strategies for Growing Customer Value and Profitability by Best, Roger

Market-Based Management: Strategies for Growing Customer Value and Profitability

$233.32
Market-Based Management: Strategies for Growing Customer Value and Profitability by Best, Roger

Market-Based Management: Strategies for Growing Customer Value and Profitability

$233.32
Format: Paperback
Description
Description
x
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Author: Roger Best
ISBN-10: 0130387754
ISBN-13: 9780130387752
Publisher: Pearson
Language: English
Published: 01/09/2012
Pages: 576
Format: Paperback
Weight: 1.63lbs
Size: 9.00h x 6.90w x 0.70d

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