Market Driven Political Advertising: Social, Digital and Mobile Marketing by Hughes, Andrew

Market Driven Political Advertising: Social, Digital and Mobile Marketing (Hardcover) (ISBN-13: 9783319777290)

Vendor: Andrew Hughes
Product type: Books
Format: Hardcover
$59.99
$59.99
$59.99
Subtotal: $59.99
Market Driven Political Advertising: Social, Digital and Mobile Marketing by Hughes, Andrew

Market Driven Political Advertising: Social, Digital and Mobile Marketing

$59.99
Market Driven Political Advertising: Social, Digital and Mobile Marketing by Hughes, Andrew

Market Driven Political Advertising: Social, Digital and Mobile Marketing

$59.99
Format: Hardcover
Description
Description
x

Author: Andrew Hughes
ISBN-10: 3319777297
ISBN-13: 9783319777290
Publisher: Palgrave Pivot
Language: English
Published: 06/28/2018
Pages: 137
Format: Hardcover
Weight: 0.74lbs
Size: 8.27h x 5.83w x 0.38d
By Andrew Hughes
By Andrew Hughes
x

Andrew Hughes is a lecturer in Marketing at the Australian National University (ANU) in Canberra. His research examines the role of stakeholders in political marketing, political advertising, leader brands, and how consumers respond emotionally to different information types. His thesis was nominated for ANU's prestigious prize, the J.G. Crawford Award.

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