Market of One: How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage (Paperback) (ISBN-13: 9781788607377)

Robin Bonn is the CEO of Co: definery, a specialist consulting and coaching business that helps agencies create their own 'Market of One' - enabling them to accelerate growth, command a premium and attract the best talent in the market.

He's worked with many of the world's best-known agencies - from indies like AnalogFolk, Stink Studios and MSQ, to network agencies including DDB, UM, McCann and MullenLowe. Robin also hosts The Immortal Life of Agencies - the podcast that adds a bit more positivity around the business of running an agency.

A 25-year veteran of the agency space, he's also a Marketing Week columnist, the co-chair of BIMA's Future Growth Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.