Marketer's Toolkit: The 10 Strategies You Need to Succeed (Paperback) (ISBN-13: 9781591397625)

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Author: Harvard Business Review
ISBN-10: 1591397626
ISBN-13: 9781591397625
Publisher: Harvard Business Review Press
Language: English
Published: 02/01/2006
Pages: 229
Format: Paperback
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.80d