Marketing and Big Data Analytics in Tourism and Events (Paperback) (ISBN-13: 9798369351666)

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Author: Tareq Nael Hashem
ISBN-13: 9798369351666
Publisher: IGI Global
Language: English
Published: 05/06/2024
Pages: 320
Format: Paperback
Weight: 1.23lbs
Size: 10.00h x 7.00w x 0.67d