Marketing and Branding: The art of developing and managing brands (Paperback) (ISBN-13: 9786501202082)

In its global edition, the book brings the main marketing concepts, together with the most important and innovative aspects of brand management in Brazil and worldwide. It brings to light the importance of service in chain stores, franchises, dealerships, supermarkets, delivery, as well as the astronomical growth of the digital platform in the global market. It shows how the brand's image and positioning have been flexible in the face of changes in the economy and in consumer buying behavior, as well as a preface by the father of brand positioning, Al Ries. A surprising and unique book in the publishing market that brings together methods, concepts and practices and, therefore, can be considered a parameter in the academic and governmental environment. Written by the marketing and branding specialist, this book reflects the urgent need to apply new concepts and resources related to brand management in the corporate and government market.

Author: Eugênio Bispo Melo
ISBN-10: 6501202086
ISBN-13: 9786501202082
Publisher: Eugenio Melo
Language: English
Published: 11/04/2024
Pages: 150
Format: Paperback
Weight: 0.42lbs
Size: 9.00h x 6.00w x 0.38d