Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach by Bowden-Green, Tom

Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach (Paperback) (ISBN-13: 9781032891149)

Vendor: Tom Bowden-Green
Product type: Books
Format: Paperback
$47.99
$47.99
$47.99
Subtotal: $47.99
Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach by Bowden-Green, Tom

Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach

$47.99
Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach by Bowden-Green, Tom

Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach

$47.99
Format: Paperback
Description
Description
x

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.



Author: Tom Bowden-Green,Luan Wise
ISBN-10: 1032891149
ISBN-13: 9781032891149
Publisher: Routledge
Language: English
Published: 01/22/2026
Pages: 264
Format: Paperback
Weight: 0.86lbs
Size: 9.21h x 6.14w x 0.58d
By Tom Bowden-Green
By Tom Bowden-Green
x

Tom Bowden-Green spent 11 years in PR agency roles before moving to academia in 2013. He completed a PhD at the University of Bath and is now a Senior Lecturer teaching marketing and psychology at Bristol Business School, UWE Bristol, UK.

Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire, UK.

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