Marketing and Retail Pharmacy (Paperback) (ISBN-13: 9781857752021)

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Author: Colin Gilligan,Robin Lowe,Peter Cattee
ISBN-10: 1857752023
ISBN-13: 9781857752021
Publisher: Routledge
Language: English
Published: 07/01/1996
Pages: 174
Format: Paperback
Weight: 0.56lbs
Size: 9.21h x 6.14w x 0.38d