Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management by Fotiadis, Thomas

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management (Hardcover) (ISBN-13: 9781138394476)

Vendor: Thomas Fotiadis
Product type: Books
Format: Hardcover
$220.00
$220.00
$220.00
Subtotal: $220.00
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management by Fotiadis, Thomas

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

$220.00
Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management by Fotiadis, Thomas

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

$220.00
Format: Hardcover
Description
Description
x

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.



Author: Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou
ISBN-10: 1138394475
ISBN-13: 9781138394476
Publisher: Routledge
Language: English
Published: 03/01/2022
Pages: 340
Format: Hardcover
Weight: 1.67lbs
Size: 9.61h x 6.69w x 0.81d
By Thomas Fotiadis
By Thomas Fotiadis
x

Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece.

Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.

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