Marketing and the Quality-Of-Life Interface by Samli, A. Coskun

Marketing and the Quality-Of-Life Interface (Hardcover) (ISBN-13: 9780899301242)

Vendor: A. Coskun Samli
Product type: Books
Format: Hardcover
$95.00
$95.00
$95.00
Subtotal: $95.00
Marketing and the Quality-Of-Life Interface by Samli, A. Coskun

Marketing and the Quality-Of-Life Interface

$95.00
Marketing and the Quality-Of-Life Interface by Samli, A. Coskun

Marketing and the Quality-Of-Life Interface

$95.00
Format: Hardcover
Description
Description
x

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Author: A. Coskun Samli
ISBN-10: 089930124X
ISBN-13: 9780899301242
Publisher: Praeger
Language: English
Published: 06/23/1987
Pages: 366
Format: Hardcover
Weight: 1.52lbs
Size: 9.21h x 6.14w x 0.81d
By A. Coskun Samli
By A. Coskun Samli
x
A. COSKUN SAMLI is the H.J. Buchan Beta Gamma Sigma Distinguished Professor of Marketing for the 1986-1987 academic year at North Carolina A&T State University.

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