Marketing Basics: Interdisciplinary Approach (Paperback) (ISBN-13: 9786067981636)

Mastering Marketing: Strategies, Research, and Consumer Insights
A forward-looking guide that redefines marketing education through an interdisciplinary lens - bridging economics, sport, data science, and digital strategy.
Why This Book is Your Essential Marketing Companion: Are you ready to unlock the secrets of marketing success? This is a comprehensive guide tailored for professionals, students, and business enthusiasts seeking to understand and excel in marketing. From foundational concepts to cutting-edge strategies, this book equips you with the tools to thrive in today's competitive markets. Marketing occupies a special place due to the positive impact that sports have on the health of everyone, and through its influence on the well-being, creativity, and productivity of the population that dedicates time and passion to different sports in search of health and happiness, associated with the release of endorphins and the achievement of the body's homeoresis. Sport is about to become a new playground for young people, along with mobile devices, social networks, online games.
Key Features

1. Extensive and Practical Content
   Covering 16 detailed chapters, this book provides insights into every aspect of marketing, from research and consumer behavior to pricing and promotional strategies. Key topics include:
   • Marketing strategy and market segmentation with real-world examples.
   • Insights into PUMA and NIKE's pricing, distribution, and promotion strategies.
   • Modern consumer behavior trends are influenced by neuroscience and robotics.
2. Real-World Applications
   Enriched with case studies and examples, the book bridges theory and practice. Explore scenarios like:
   • Market dynamics for sports brands like PUMA and NIKE.
   • SWOT analysis for FC Paris Saint-Germain.
   • The impact of technology and social responsibility in marketing.
3. Comprehensive Coverage of Marketing Topics
   From external environments and market research to strategic planning and brand leadership, this book addresses the complexities of marketing in diverse industries.
4. Cutting-Edge Insights
   Learn about the influence of circular economy practices, eco-branding, and business intelligence solutions on modern marketing.

Who Should Read This Book?

• Marketing Students & Academics: Build a solid foundation in marketing concepts and strategies.
• Business Professionals & Entrepreneurs: Gain actionable insights for building and promoting successful brands.
• Corporate Decision-Makers: Leverage data-driven techniques to make informed marketing decisions.

How This Book Benefits You

• Master the Marketing Mix: Understand how product, price, promotion, and placement come together for market success.
• Excel in Market Research: Learn the steps to collect and analyze data effectively.
• Develop Strategic Plans: Create actionable plans with case studies and real-life examples to guide you.
• Understand Consumer Behavior: Explore how neuroscience and robotics are reshaping it.

Key Highlights

• Interactive Case Studies: Deep dives into brands like PUMA, NIKE, and FC Paris Saint-Germain.
• Marketing Strategy Insights: Learn to design, evaluate, and execute strategies that deliver results.
• Emerging Trends: Stay ahead of the curve with insights into branding in the circular economy and online ecosystems.

Take Your Marketing Knowledge to the Next Level! This book is your roadmap to marketing mastery, offering the tools, strategies, and insights you need to succeed.


Author: Rocsana Bucea-Manea-Țoniș
ISBN-10: 6067981637
ISBN-13: 9786067981636
Publisher: 978-606-798-163-6
Language: English
Published: 11/29/2024
Pages: 264
Format: Paperback
Weight: 0.94lbs
Size: 9.61h x 6.69w x 0.55d