Marketing Basics You Have to Know: If you want to learn the basics of marketing, then you are in front of the right book Essentials of Marketing usefu (Paperback) (ISBN-13: 9798646850011)

Do you want the learn the fundamentals of marketing, but don't want to spend a lot of time? Then you've come to the right place! In this short book, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today's world, in almost any industry sector. This book offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples! My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing! Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone!

This book contains:

• Section 1: To begin with...
  1. Definition of Marketing & why marketing matters
  2. Basic marketing terms
  3. Market segmentation
• Section 2: Marketing mix
  1. 4P's marketing mix
  2. Products
  3. Pricing strategies
  4. Place
  5. Promotion
• Section 3: Relationships with customers
  1. Bonus lecture: Consumer Psychology
  2. Personal selling tips and tricks
  3. Building relationships with customers
• Section 4: Planning & Forecasting
  1. Marketing plan
  2. Bonus lecture: SMART goals
  3. Forecasting
• Section 5: Marketing Research
  1. External environment
  2. SWOT Analysis
  3. Bonus lecture: Ansoff matrix
  4. Collecting Marketing Intelligence
• Section 6: Branding& PR
  1. Branding
  2. Brand positioning
  3. PR activities
• Section 7: Marketing budget
  1. Marketing budget
• Section 8: Bonus lecture & Last words
  1. Ethical Issues in Marketing
  2. Last words for this book

About this book:
How's and why's behind marketing made easy