Marketing Channel Management: An Instructor's Manual by Unknown

Marketing Channel Management: An Instructor's Manual (Paperback) (ISBN-13: 9780275955472)

Vendor: Unknown
Product type: Books
Format: Paperback
$35.95
$35.95
$35.95
Subtotal: $35.95
Marketing Channel Management: An Instructor's Manual by Unknown

Marketing Channel Management: An Instructor's Manual

$35.95
Marketing Channel Management: An Instructor's Manual by Unknown

Marketing Channel Management: An Instructor's Manual

$35.95
Format: Paperback
Description
Description
x
Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Author: Unknown
ISBN-10: 0275955478
ISBN-13: 9780275955472
Publisher: Praeger
Language: English
Published: 08/28/1996
Pages: 82
Format: Paperback
Weight: 0.28lbs
Size: 9.21h x 6.14w x 0.17d
By Unknown
By Unknown
x
RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.

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