Marketing Communication: New Approaches, Technologies, and Styles (Hardcover) (ISBN-13: 9780199276943)

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

Author: Allan J. Kimmel
ISBN-10: 0199276943
ISBN-13: 9780199276943
Publisher: OUP Oxford
Language: English
Published: 01/19/2006
Pages: 320
Format: Hardcover
Weight: 1.38lbs
Size: 9.21h x 6.14w x 0.75d