Marketing Communication: A Critical Introduction by Varey, Richard

Marketing Communication: A Critical Introduction (Hardcover) (ISBN-13: 9780415230391)

Vendor: Richard Varey
Product type: Books
Format: Hardcover
$300.00
$300.00
$300.00
Subtotal: $300.00
Marketing Communication: A Critical Introduction by Varey, Richard

Marketing Communication: A Critical Introduction

$300.00
Marketing Communication: A Critical Introduction by Varey, Richard

Marketing Communication: A Critical Introduction

$300.00
Format: Hardcover
Description
Description
x
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

Author: Richard Varey
ISBN-10: 041523039X
ISBN-13: 9780415230391
Publisher: Routledge
Language: English
Published: 11/22/2001
Pages: 416
Format: Hardcover
Weight: 1.67lbs
Size: 9.21h x 6.14w x 0.94d
By Richard Varey
By Richard Varey
x
Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

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