Marketing Database Analytics: Transforming Data for Competitive Advantage by Banasiewicz, Andrew D.

Marketing Database Analytics: Transforming Data for Competitive Advantage (Hardcover) (ISBN-13: 9780415657877)

Vendor: Andrew D. Banasiewicz
Product type: Books
Format: Hardcover
$210.00
$210.00
$210.00
Subtotal: $210.00
Marketing Database Analytics: Transforming Data for Competitive Advantage by Banasiewicz, Andrew D.

Marketing Database Analytics: Transforming Data for Competitive Advantage

$210.00
Marketing Database Analytics: Transforming Data for Competitive Advantage by Banasiewicz, Andrew D.

Marketing Database Analytics: Transforming Data for Competitive Advantage

$210.00
Format: Hardcover
Description
Description
x

Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions.



Author: Andrew D. Banasiewicz
ISBN-10: 0415657873
ISBN-13: 9780415657877
Publisher: Routledge
Language: English
Published: 05/02/2013
Pages: 376
Format: Hardcover
Weight: 1.89lbs
Size: 9.70h x 7.00w x 1.10d
By Andrew D. Banasiewicz
By Andrew D. Banasiewicz
x
Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http: //msmonline.bu.edu/faculty/andrew-banasiewicz/

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