Marketing Discourse: A Critical Perspective by Skålén, Per

Marketing Discourse: A Critical Perspective (Hardcover) (ISBN-13: 9780415416696)

Vendor: Per Skålén
Product type: Books
Format: Hardcover
$225.00
$225.00
$225.00
Subtotal: $225.00
Marketing Discourse: A Critical Perspective by Skålén, Per

Marketing Discourse: A Critical Perspective

$225.00
Marketing Discourse: A Critical Perspective by Skålén, Per

Marketing Discourse: A Critical Perspective

$225.00
Format: Hardcover
Description
Description
x

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.



Author: Per Skålén,Martin Fougère,Markus Fellesson
ISBN-10: 0415416698
ISBN-13: 9780415416696
Publisher: Routledge
Language: English
Published: 02/01/2008
Pages: 204
Format: Hardcover
Weight: 0.97lbs
Size: 9.21h x 6.41w x 0.67d

Review Citation(s):
Reference and Research Bk News 05/01/2008 pg. 152
By Per Skålén
By Per Skålén
x

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.

Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.

Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

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