Marketing Driven Revenue Growth: A Guide to Organic Growth (Hardcover) (ISBN-13: 9789811296499)

This book provides a readable and concise guide for anyone desiring to grow an existing business 'organically.' It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week 'Block Week' (9-5) format.

Author: Scott Sanderude Donald R. Lehmann
ISBN-10: 9811296499
ISBN-13: 9789811296499
Publisher: World Scientific Publishing Company
Language: English
Published: 09/30/2024
Pages: 208
Format: Hardcover
Weight: 0.99lbs
Size: 9.00h x 6.00w x 0.50d