Marketing Dynamics (Hardcover) (ISBN-13: 9781631266256)

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing--product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.