Marketing Dynamics (Hardcover) (ISBN-13: 9781685843144)

Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.

Author: Cindy Quinlan, Brenda Clark, Cynthia Glendall Basteri
ISBN-10: 168584314X
ISBN-13: 9781685843144
Publisher: Goodheart-Wilcox Publisher
Language: English
Published: 01/27/2023
Pages: 672
Format: Hardcover
Weight: 3.52lbs
Size: 10.87h x 8.58w x 1.34d